Overall, during “Cyber Week,” (online spending from Thanksgiving Day through Cyber Monday), Adobe reported that shoppers spent $33.9 billion this year, down 1.4 percent year over year. E-commerce on Black Friday was down 1.3 percent, while Thanksgiving Day was flat.
Curbside pick-up remained popular, although on the decline, as it was used in 18% of all online orders on Cyber Monday alone compared to 20% last year. Cyber Monday sales fell 1.4% this year to $10.7B, but it was still the biggest one day shopping day thus far.
Other trends from Cyber Monday included:
1. Toys , Video Games, and Electronics were top sellers on Cyber Monday
2. Shopping carts were larger than last year
3. Discounts were lower than previous years
4. Out-of-stock issues were up 169 percent compared to pre-pandemic levels.
5. Buy Now, Pay Later (BNPL) increased one percent over last year.
6. Mobile shopping accounted for 39.7 percent (up 8.4 YoY)
Cyber Monday sales edge down to $10.7B as consumers make a dent in their holiday shopping. 11/30/2021. www.retaildive.com/news/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho/610699/
Adobe: Consumers spent $10.7 billion on Cyber Monday, $109.8 billion so far this holiday season. 11/30/2021. https://blog.adobe.com/en/publish/2021/11/30/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.i99s6d