According to the American Express’ 12th Annual Small Business Saturday® report, 70 percent of respondents reported Small Business Saturday makes them want to encourage others to shop at small, independently-owned retailers. The report also revealed, online shopping at a small businesses on Small Business Saturday was up slightly. Fifty-eight percent of shoppers reported they made a purchase online, compared to 56 percent in 2020 and 43 percent in 2019.
79%of consumers understood the importance of supporting the small businesses in their community. |
66%of consumers reported that the day makes them want to Shop Small all year long.
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58%of consumers made a purchase online, up from 56% in 2020 and 43% in 2019.
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Small business Saturday helps reinforce the importance of shopping locally and in-store to help create a stronger community. This season has the potential to contribute an estimated $695B into the small business economy in the United States.
78%
of independent retailers said these
holiday sales are critical and will
enable them to stay in business in 2022.
Source: American Express’ 12th Annual Small Business Saturday® Reaches an All-Time High with an Estimated $23.3 Billion in U.S. Consumer Reported Spending. 11/28/20221. www.businesswire.com/news/home/20211128005237/en/American-Express%E2%80%99-12th-Annual-Small-Business-Saturday%C2%AE-Reaches-an-All-Time-High-with-an-Estimated-23.3-Billion-in-U.S.-Consumer-Reported-Spending