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Betr Remedies Mixed Signage Kits

Case Studies / August 17, 2023
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Program Details
Betr Remedies wanted to simplify the OTC space and offer high-quality products that alleviate the most common ailments—starting with pain and allergies—offering everything most consumers need. Betr puts the customer first and couples this with a give-back program that is at the heart of their business. Their programs allow consumers an opportunity to consciously shop for OTC medications for themselves and in turn provide a life-saving medication for someone who could not otherwise afford it.

Execution Details
Betr Remedies partnered with Vanguard to develop on-shelf signage kits to create brand awareness and sell the products to a new audience in-store. The kits had to be easily shoppable and sturdy enough for restocking. Graphically, the kits needed to use the core colors, have clean lines with an overall emphasis on brand messaging, and follow the Walmart on-shelf signage guidelines. Ultimately, the brand wanted to attract, engage, and convert shoppers.

Throughout the program development phase, the design team collaborated with the product team and went through an extensive sampling and revision process. In the end, the team at Betr designed the graphics, while the Vanguard team designed the complimentary structure.

Program Summary / Results
Cost Effective: The signage kits were produced complete turnkey and cost optimized to meet the customer’s budget and program objectives.
Fulfillment: The signage kits were delivered on time to client/retail locations.
Compliance: Key performance factors drove compliance. The signage kits arriving on-time, fully assembled, easily positioned, and meeting Walmart’s requirements.
Performance: The signage kits performed well across retail, improving impulse purchases, ensuring brand equity, and driving additional sales lift.
Shopability: The color-coded signage kits helped shoppers easily find the products.
Overall Success: Through customer collaboration, leveraging insights, and strong design activation, the kits helped the client drive maximized ROI and increased product sell-through.