2021 Cyber Week in Review

Overall, during “Cyber Week,” (online spending from Thanksgiving Day through Cyber Monday), Adobe reported that shoppers spent $33.9 billion this year, down 1.4 percent year over year. E-commerce on Black Friday was down 1.3 percent, while Thanksgiving Day was flat.

2021 Black Friday in Review

Once again, retailers extended Black Friday events over the month of November and pushing customers to online as well as in-store. Early deals in the season and supply chain challenges caused consumers not to wait around for the typical Black Friday and Cyber Monday deals.

2021 Small Business Saturday in Review

According to the American Express’ 12th Annual Small Business Saturday® report, 70 percent of respondents reported Small Business Saturday makes them want to encourage others to shop at small, independently-owned retailers.

Merchandising Best Practices: Compliance

Effective program execution relies on successful delivery and setup of displays or packaging in the correct location and with the right products. Four elements will influence compliance—channel, communications within the project team, program type, and execution method.

Merchandising Best Practices: ROI 

Calculating ROI starts with an understanding of three baseline sets of data to build the ROI equation: in-store execution data (on a store-by-store basis), material cost factors, and performance data.

Merchandising Strategies: Apparel & Accessories

The clothing and accessories we wear tell a story, from our professional lives to our personal lives, clothing plays a role. Then came the pandemic and those roles changed, at least for the time being. When customers returned to physical stores, retailers had to once again reimagine experiential retail.

Merchandising Strategies: Arts & Crafts

In-home leisure categories like arts and crafts thrived over the past two as people enjoyed the affordable in-home activity. During times of high stress, both emotional and financial, consumers enjoy activities that help them feel both relaxed and purposeful. This category looks to maintain the upward trend as the ongoing interest in crafts continues while the pandemic slowly continues.

Merchandising Strategies: Beauty & Personal Care

The biggest opportunities for beauty and personal care companies is developing products with attributes that aligned with shoppers’ needs–personalized, inclusive, and clean. Opportunities like building a sustainable packaging strategy in the circular economy and investing in beauty technology also fills this industry with opportunities for emerging and established brands.

Merchandising Strategies: Home Improvement

The pandemic brought about an acceleration in spending for home improvement projects in 2020. Lockdowns and thus minimal competition for disposable income fueled the increase. According to the U.S. Department of Census, Monthly Retail Sales Report, sales of Home Improvement products rose 12.5 percent in 2020.

Merchandising Strategies: Household Care

The household care market in the U.S. has enjoyed mild steady growth over the years. Increased demand for the category over the past few years was the combination of consumers’ increased focus on health, as they cleaned and disinfected everything around them more frequently, While cleaning products is a highly planned category (88% of buyers made some type of list before they shopped), almost two-thirds (65%) do not specify a brand on their list, and 60 percent are open to being influenced in store.

Merchandising Strategies: Lawn & Garden

Increased interest in DIY projects during the pandemic accelerated home improvement market performance. This coupled with the increase desire to spend time outdoors helped increase the sale of lawn and garden products. Users of lawn and garden consumables–particularly those in
the consumer/DIY segment of the market – gravitate toward easier-to-use products, including premixed blends of chemicals or soils with fertilizers, pesticides, and soil amendments.

Merchandising Strategies: Over-the-Counter (OTC)

On average, U.S. households spend about $442 annually on OTC products. As such, consumers have benefited from self-treating conditions such as the common cold, allergies, body pains, upper and lower gastrointestinal (GI) tract issues and difficulty falling asleep. The category remains strong in brick-and-mortar as consumers buy less than half of their OTC products online.

Merchandising Strategies: Sports & Outdoors

The sporting goods landscape continues to evolve as consumers focus more on health and wellness activities, participation rates in team sports change, purchases migrate online, and retailers continue to rationalize and consolidate. The pandemic brought about an increase in participation for categories such as outdoor individual sports, home exercise, etc.

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