Program Details
The customer tasked the team with creating a visually appealing, eye-catching display that captured the youthful energy of Justice brand. The display would promote twelve product categories of various tech accessories. Since the products were enclosed in their secondary packaging, shoppers could not easily see and engage with the actual products. The display had to attract shoppers from a distance and then quickly informed them about the products available. Justice is an online clothing and lifestyle retailer targeting the tween girl market. The products are also available at Walmart, both online and in-store.
Execution Details
The display consisted of three levels of with multiple sections each to hold specific product. The boldly printed (white with purple, green, blue, yellows, and orange stripes) header with the Justice logos and “Tech Accessories” in pink. The three levels were also printed in pink with white lettering and were specifically designed with the accompanying SKU in mind. The lower graphic panel highlighted the eye shadow color pallet. The side panels were embossed with lifestyle photos of girls enjoying the product.
The header and side panels were digitally printed on Kemi board utilizing the HP C500 digital press. All materials used were from recycled materials and are 100% recyclable.
Program Summary/Results
Fulfillment: 100% of the displays were shipped fully kitted and delivered on time to the retail locations.
Compliance: Due to the simplicity of the set-up, compliance was near 100% across the retailers.
Performance: The durable construction of the displays held up during shipping, set-up, and sell through.
Shopability: Shoppers easily engaged with the display.
Sales: The displays were well received by the retailers and were easy to shop by the customers. The retailers experienced complete sell through of the product.