Maximizing in-store POP display effectiveness requires a combination of great design, a clear understanding of display economics, and exceptional execution of all aspects of the POP display program. Many factors influence POP display effectiveness. These can include customer traffic flow, placement of the display, the overall design, and the message you want to promote.
Research studies reveal when done right, POP displays help to attract, engage, and convert shoppers. They can influence and drive impulse purchase decisions resulting in an incredible impact on sales. The following highlights some key data points, findings, and what we have learned from the research.