Program Details
Betr Remedies partnered with Vanguard Companies for their first in-store product launch at Walmart. The goal was to create brand awareness and sell the products to a new audience. The brand team wanted to emphasis their “Medicine on a Mission” message and their “Buy One Give One” donation program on the display. The display had to clearly communicate the features and benefits of the merchandised product assortment.
Execution Details
Throughout the development phase, the design team collaborated with the product team and went through an extensive sampling and revision process. In the end, the team at Betr designed the graphics, while the Vanguard team designed the complimentary structure.
The colorful, eye-catching branded 36-inch endcap was digitally printed utilizing the HP C500 digital press. To extend the shopping experience, a QR code was printed on the side of the display to take shoppers to the Betr Remedies product assortment on the Walmart website.
Program Summary / Results
Cost Effective: The design structure and digital printing allowed the display budget to be achieved.
Fulfillment: The displays shipped assembled and were delivered on time to client/retail locations.
Performance: The displays performed well to improve impulse purchases and additional sales.
Shopability: The color-coded packaging and display helped shoppers easily find the products they needed.
Check out the display in the Betr Remedies blog at https://betrremedies.com/blogs/home/betr-remedies-co-founded-by-ellen-pompeo-expands-retail-footprint-exclusively-launching-in-2-000-walmart-stores-across-the-country