The PopSockets tasked our team with developing a new POP display concept at retail. The main objective focused on a customized phone grip display that would hold a variety of product choices and fit on a Walmart 4-Way fixture. To drive awareness and ROI, the display had to leverage key brand attributes, appeal to shoppers, and maximize in-store effectiveness. The brand wanted simplicity to attract, engage, and convert shoppers.
Through collaboration, research, and testing, we felt simplicity would accentuate the variety of products and make choice and shopping the display easier. The PopSockets brand equity is strong across the retail marketplace. The brand and graphic treatment of this display had to complement those of their other displays.
To differentiate and increase attraction, the team added a dimensional element to the display. The dimensional border around the product suggested the shape of a cell phone. This would draw attention to the graphics and product while promoting the brand. An angled base provided visibility to the branding when approached by shoppers. The team leveraged the brand’s primary color black on key locations of the display to meet the objectives and drive engagement.
All graphic components were printed digitally via the HPC500 onto Kemi board. The hutch back was plain Kemi, with no printing. The display held 36-3″ Butterfly Hooks, 4-Cotter Pins, and 36-Product Stops in six rows on the front of the display.
Cost Effective: The display was produced complete turnkey and cost optimized to meet the customers budget and program objectives.
Fulfillment: 100% of the displays were shipped and delivered on time to the retail locations.
Compliance: Key performance factors drove 100% compliance.
Performance: The display performed well across retail, improving impulse purchases, ensuring brand equity, and driving additional sales lift.
Shopability: The display was developed to be easily shopped. Placement on a 4-Way allowed for clean sightlines and shopping space for increased dwell time.
Sales: The display maximized ROI and increased product sell-through. As a result, the customer has ordered multiple refreshes of the program since the initial program launch.