Program Details
The customer wanted sleeve gifting envelopes and an easy to shop display unit for the Specialty Channel. The display needed to conveyed the message, make giving a PopSockets easy and memorable.
The display unit had to hold eight styles of sleeve pockets. Twenty-four gift envelopes (three of each style) would be included in the display as a Freebie. The overall message: “Give the gift of PopSockets.” The copy in the graphics needed to be fun, engaging and inviting.
Execution Details
Having such strong brand presence, the graphics of this PDQ tray had to complement those of their other displays and their overall brand guidelines. The size of the tray needed to meet the diverse requirements of the specialty stores and fit on a standard counter, shelf, or endcap.
The simple, colorfully branded graphics on the glossy white depicted four icons showing different uses (Grip, Stand, Mount, and Swap) of the product. The Call out “Free Gift Envelop” in white and black on a background of blue quickly calls attention to shoppers. The Blue calls to mind feelings of calmness or serenity. It lets the shopper know not to worry we have the perfect gift for that special someone.
The PDQ Trays were digitally printed on Kemi board utilizing the HP C500 digital press. All materials used were from recycled materials and are 100% recyclable.
Program Summary/Results
Fulfillment: 100% of the displays were shipped and delivered on time to the retail locations.
Compliance: Due to the simplicity of the set-up, compliance was near 100% across the retailers.
Performance: The durable, compact construction of the PDQ trays held up during shipping, set-up, and sell through.
Shopability: Shoppers easily engaged with the display.
Sales: The displays were well received by the retailers and were easy to shop by the customers. The retailers experienced complete sell through of the product.