Prevagen tasked the team to develop a sidekick that could hold 12 to 24 units of products. The design had to have clean lines and eye-catching, appealing graphics.
The display had to attract shoppers from a distance and informed them of the product’s purpose (Improves Memory) on the sides, along with the Pharmacy Times seal of approval. The Front graphics included a key benefits; Healthier Brain. Better Life. #1 Pharmacist Recommended Memory Support Brand.
The Team worked collaboratively with the customer over the course of a few weeks. The team decided to angle the sides of the display so that the back of the display filled the retailer space but came to narrower front where the product was held. This design also gave better viewing of the side graphics when the display was placed on an endcap with a wire rack that went around the sides of the display.
The structure consisted of a plain die cut oyster back, side fillers and 30ct Inserts. The display front was digitally printed on Kemi Liner board utilizing the HP C500 digital press. The front of the structure was wrapped with a single printed graphic panel. All materials used were from recycled materials and are 100% recyclable.
Fulfillment: 100% of the displays were shipped flat and delivered to the customer on time.
Compliance: Due to the simplicity of the set-up, compliance was near 100% across the retailers.
Performance: The durable construction of the displays held up during shipping, set-up, and sell through.
Shopability: Shoppers easily engaged with the display.
Sales: The displays were well received by the retailers and were easy to shop by the customers. The retailers experienced complete sell through of the product, while the brand experienced a lift in brand awareness.