Program Details
The team was tasked with creating a visually appealing, eye-catching multi-brand display that captured the exotic energy of the SheaMoisture brand and accompanying brands. The display would promote various SheaMoisture products, along with the Beauty Through Unity beauty box. The display had to convey the message of high-quality, high-performance beauty and skincare products for women of color, the unity of sisterhood, and the importance of Black History month. The display had to attract shoppers from a distance and then quickly informed them about the products available.
Execution Details
The team worked collaboratively with the client to finalize the design and artwork for the three-sided display and the packaging for the beauty box. The graphic panels on the front of the display showcased fourteen beauty boxes, on two levels, in a total of six sections.
The half pallet display held seven product SKUs in an organized, concise, and engaging way. The front graphic panels reflected different women of color. The neutral color palate of the display was accented in various tones of purple. The color purple reflects wisdom, bravery, and spirituality. This echoed the bold, colorful energy of the brands.
The graphic panels were digitally printed on Kemi board utilizing the HP C500 digital press. All materials used were from recycled materials and are 100% recyclable.
Program Summary/Results
Fulfillment: 100% of the displays were shipped fully kitted and delivered on time to the retail locations.
Compliance: Due to the simplicity of the set-up, compliance was near 100% across the retailers.
Performance: The durable construction of the displays held up during shipping, set-up, and sell through.
Shopability: Shoppers easily engaged with the display.
Sales: The displays were well received by the retailers and were easy to shop by the customers. The retailers experienced complete sell through of the product.