KANSAS CITY, MO (May 3, 2021) — Vanguard Packaging, founded in 1975, a leading designer and manufacturer of value-added point-of-purchase displays is pleased to announce the winning of two coveted Shop! OMA Awards. The Shop! Outstanding Merchandising Achievement (OMA) Awards program, now in its 63rd year, is the Marketing at Retail Industry’s most prestigious, largest, and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow.
“Creating an award winning display requires great customer collaboration, innovation and teamwork. Congratulations to our valued customers and the entire team at Vanguard Companies for making awesome happen.” said Chris Stoler, Vanguard Company CEO. “This was truly a team effort— from the collaboration of our sales team with their clients, through the design phase, planning and manufacturing. Vanguard Companies delivers award winning results for our customers.”
Vanguard Packaging and Garland Foods won a Gold OMA Award in the Food – Temporary Display division for their Garland Half Pallet Display for Winn-Dixie.
Garland Foods tasked us with finding a unique way to merchandise fresh produce on a floor display within the produce department of Winn-Dixie. The display had to be temporary in design, yet industrially sturdy to able to withstand the retail produce environment that would be moisture rich with probable wet product and to withstand being restocked multiple times. The display must be versatile, easily positioned and must NOT require any special or unique tools for assembly. Most of all, the display must be visually appealing, encourage shopping, be easy to shop, and depict a natural and healthy “farm-fresh food” feeling for shoppers.
The display was a success, surviving the produce floor for about five months—longer than the expected three months. When the customer presented the display at one of Winn-Dixie’s “Display Stores” events, the director of produce called out the display saying, “it was the highlight of the show.”
Vanguard Packaging and Manna Pro Products won a Bronze OMA Award in the Mass Merchandise – Permanent Display division for their Manna Pro Flock Party TSC End Cap.
Manna Pro, creator of Flock Party, had a vision to design an eye catching semi-permanent end cap that would build brand awareness, support new product launches, and drive consumers in-line to explore every-day products. Manna Pro’s overall goal was to grow annual sales through incremental shelf placement at Tractor Supply. The objective was to design a free-standing end cap that was able to withstand 10-12 months on the floor and 5 rotations of differentiated product assortments. The program is currently still set-in stores and Manna Pro has achieved 150% of expected forecast for the first 17 weeks.
“Vanguard’s superior and innovative in-house design team is ready to make your vision reality” continued Chris. “These displays demonstrate our attention to insights, creativity, quality, durability, and revenue generation. The Vanguard team is the right partner to help our customers improve display effectiveness, drive brand awareness and sell more product.”
About Vanguard Packaging
Vanguard Companies is one of the industry’s largest independent, full-service, marketing, and merchandising solution providers. Vanguard’s expertise in corrugated displays, packaging, e- commerce, fulfillment and program management is demonstrated across every retail channel and category. We specialize in the creation of high quality products and services through the use of sustainable business practices and recognized as the most sustainable packaging company in North America. The Vanguard Companies believe in the power of our strong collaborative relationships combined with data driven knowledge and a superior service experience. Our primary goal is to help our customer’s sell more product and increase sales.
Learn more at www.vanguardpkg.com.