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Fellowes: Body Glove Waterproof Phone Case Walmart Endcap Display

Case Studies / March 4, 2024
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Fellowes Brands needed an engaging, easy-to-shop display for their Body Glove waterproof phone case product. The display needed to fit into a 36” – 48” endcap space within the electronics department at Walmart. The goal of the display was to introduce and offer shoppers stylish protection for their cell phones in the coming summer months. The display had to clearly communicate the features and benefits of the fully waterproof phone case, protection and fit.

The design team collaborated with the product team at Fellowes Brands to take their waterproof ideation and graphic assets to develop an engaging display with a dimensionally cut header. Full graphics utilizing digital print via the HP C500 on 200# Oyster White corrugate on the front and side panels, allowed the shopper to be visually engaged. The water wave header sported a full color graphic of the case and Body Glove logo to give immediate brand and product recognition. Core product features and benefits were prominently displayed.

Modularity allowed the design and manufacturing team to utilize existing cutting dies with few modifications. The final display was 36”w x 52.25”h x 15”d and held 36 pieces of product over two rows of six facings (6-inch butterfly hooks). The pull-out blades took the endcap from 36” to 48”. The blades also added extra branding to the display. The display assembled and allowed for easy in-store setup.

Cost Effective: The display was produced complete turnkey, value-engineered to achieve cost optimization, and meet the customer’s program objectives. The design focus, materials, digital printing, and fulfillment allowed the display budget to be achieved and maximize ROI.
Assembly/Fulfillment: The displays shipped assembled, loaded with product, and delivered on time to client/retail locations.
Performance: The display was easy to assemble and performed well to build brand awareness, support new product launches, and drive consumers to explore product. The display integrity and durability requirements were met.
Shop-ability: The display was developed to be easily shopped. The graphic treatment, structure, and product planogram supported shopping ease and personalization. Placement allowed for clean sightlines and shopping space for increased dwell time.
Compliance: Key performance factors drove compliance. The display arriving on-time, fully assembled, loaded with product, easily positioned, and meeting TSC’s requirements. As a result, the customer experienced 100% compliance with the display execution.
Overall Success: Through customer collaboration, leveraging insights, and strong design activation, the display maximized ROI and increased product sell-through. The display structure utilized over 85% of existing tooling from a previous execution.

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