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Fellowes Waterproof Endcap Display for Walmart

Case Studies / October 12, 2021
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Program Details

Fellowes Brands needed an engaging, easy-to-shop display for their Body Glove waterproof phone case product. The display needed to fit into a 36” – 48” endcap space within the electronics department at Walmart. The goal of the display was to introduce and offer shoppers stylish protection for their cell phones in the coming summer months. The display had to clearly communicate the features and benefits of the fully waterproof phone case, protection and fit.

Execution Details

The design team collaborated with the product team at Fellowes Brands to take their waterproof ideation and graphic assets to develop an engaging display with a dimensionally cut header. Full graphics utilizing digital print via the HP C500 on 200# Oyster White corrugate on the front and side panels, allowed the shopper to be visually engaged. The water wave header sported a full color graphic of the case and Body Glove logo to give immediate brand and product recognition. Core product features and benefits were prominently displayed.

Modularity allowed the design and manufacturing team to utilize existing cutting dies with few modifications. The final display was 36”w x 52.25” h x 15”d and held 36 pieces of product over two rows of six facings (6-inch butterfly hooks). The pull-out blades took the endcap from 36” to 48”. The blades also added extra branding to the display. The display assembled and allowed for easy in-store setup.

Program Summary/Results

  • Cost Effective: The display cost $52.25 to manufacture. The display structure utilized over 85% of existing tooling from a previous execution.
  • Shopability: Shoppers engaged easily with the display design.
  • Fulfillment: The displays shipped assembled and delivered on time to client/retail locations.
  • Performance: The displays performed well to improve impulse purchases and additional sales.