Program Details
The customer tasked the team with creating a visually appealing, eye-catching display that captured the youthful energy of The Crayon Case brand. The display would promote multiple SKUs of product and educate the shoppers about the products. The target audience of the products are young people and people with limited incomes. Unlike other makeup brands that provide limited hues and inhibiting ideas of what customers should like, The Crayon Case gives customers everything in so they can experiment with a more youthful palette.
Execution Details
The unique display presented the product SKUs in an organized, concise, youthful, but polished way. The graphics echoed the bold, colorful energy of the Box of Crayons branding and product packaging and attracted shoppers from a distance. The final artwork was developed internally and approved by the client.
The display consisted of multiple sections each designed to capture the shoppers’ attention and to tell a different story. The displays were digitally printed on Kemi board utilizing the HP C500 digital press. The white surface offered a premium printing quality, with a slightly glossy, smooth-finish, making it ideal for this application. All materials used were from recycled materials and are 100% recyclable.
Program Summary/Results
Fulfillment: 100% of the displays were shipped fully kitted and delivered on time to the retail locations.
Compliance: Due to the simplicity of the set-up, compliance was near 100% across the retailers.
Performance: The durable construction of the displays held up during shipping, set-up, and sell through.
Shopability: Shoppers easily engaged with the display.
Sales: The displays were well received by the retailers and were easy to shop by the customers. The retailers experienced complete sell through of the product.