What the Future Holds for In-Store Marketing
February 10, 2022
The Path to Purchase Institute 26th Annual Trends Report examined a variety of key issues that were influencing…
What the Future Holds for In-Store Marketing
February 10, 2022
The Path to Purchase Institute 26th Annual Trends Report examined a variety of key issues that were influencing…
How to Choose the Right Packaging Colors
February 10, 2022
Long before interacting with your product, your customers will be interacting with your product packaging. Packaging can be…
Creating An In-Store Experience Matters More Than Ever
January 4, 2022
The pandemic has changed consumer shopping habits that will continue to impact the retail experience in 2022 and…
2021 Black Friday in Review
December 7, 2021
Once again, retailers extended Black Friday events over the month of November and pushed customers to online as…
2021 Cyber Week in Review
December 7, 2021
Overall, during “Cyber Week,” (online spending from Thanksgiving Day through Cyber Monday), Adobe reported that shoppers spent $33.9…
2021 Small Business Saturday in Review
December 7, 2021
According to the American Express’ 12th Annual Small Business Saturday® report, 70 percent of respondents reported Small Business…
Adrian Alday Joins Vanguard Companies as Chief Financial Officer
December 6, 2021
KANSAS CITY, MO (December 6, 2021) — Vanguard Companies (“Vanguard”), founded in 1975, is a leading designer and…
Merchandising Strategies: Sports & Outdoors
November 18, 2021
MARKET OVERVIEW The sporting goods landscape continues to evolve as consumers focus more on health and wellness activities,…
Merchandising Strategies: Over-the-Counter (OTC)
November 18, 2021
MARKET OVERVIEW On average, U.S. households spend about $442 annually on OTC products. As such, consumers have benefited…
Merchandising Strategies: Lawn & Garden
November 18, 2021
MARKET OVERVIEW Increased interest in DIY projects during the pandemic accelerated home improvement market performance. This coupled with…
Merchandising Strategies: Household Care
November 18, 2021
MARKET OVERVIEW The household care market in the U.S. has enjoyed mild steady growth over the years. Increased…
Merchandising Strategies: Home Improvement
November 9, 2021
MARKET OVERVIEW The pandemic brought about an acceleration in spending for home improvement projects in 2020. Lockdowns and…